Group Project on a new look for Texas State University's BFA Communication Design Program.

Texas State University: BFA

Communication Design Program

Design

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Art Direction

Social Media

Print Design

Web Design

 

Project Group Members:

Danny Mazari

Kati Pina

Peyton Person

Valeri Mosh

The BFA Communication Design program at Texas State University prides itself in being a top tier design school in the country and the best in the SouthWest. The program has a high success rate for students through its means of fundamental teachings and experienced professors. Being split into two divisions, the program guides students through the basics with The Foundation, and then transitions to the Upper Division and allows students to utilize their creativity and fundamental tools to craft solutions for real-life situations and problems.

CHALLENGE

While the BFA program has a well designed visual identity, it has a lack of application for that identity. The program’s source of information to current and future students is rather convoluted, while the branding and outreach to potential students and competing schools struggles severely due to this. In turn, the program does not allow itself to go further than its current position in school ranking and recognition.

SOLUTION

Creating a consistent voice and visual style for the currently implemented identity and applying that branding to useful touchpoints that will help elevate the programs image. A lookbook, website, social media campaign, posters, flyers, and in-school EGD will have the applied branding to help the school’s outreach to students, and back up their message with the same ideology applied on campus.

VISUAL ELEMENTS

COLOR PALETTE

The color palette was influenced by the Bauhaus style learned throughout the foundation courses here at Texas State. This area of design stuck to similar colors to those listed below.

Bauhaus Red

#ED1E24

Golden Yellow

#FCCB1F

River Blue

#6EC2E0

GRAPHIC ELEMENTS

  • Overlapping shapes

  • Random use of Color Palette

  • Grid-Like to reflect 'Foundation'.

MONTSERRAT BOLD

MONTSERRAT REGULAR

Open Sans

Open Sans Italic

Type Palette

IMAGE STYLE

Colored Opacity

Brightness / Contrast

Threshold Overlay

FRAME OF DESIGN

LOOKBOOK

The program’s source of information would be within the 'Look Book'  & is meant to be sent to future students. These would be those that have applied to Texas State's BFA Program or looking for more information on the program.

 

The Book will highlight what a student can expect to come from the program as far as courses, professors, portfolio expectations, and student work. 

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TABLE OF CONTENTS

THE FOUNDATION

PROFESSIONAL PROFILES

This portion of the book will be highlighting the basic course layout/program information, basic graphic design elements and knowledge, academic/professional achievements and professor portfolios to lay down the “grid” for the concept of the book.

Professor Profiles

Past Work

Personal Bio

Field of Study

STUDENT WORK

THE UPPER DIVISION

Area of Design

Short Description

Featured Work

This half will highlight all the student work, student success stories, and creative freedom we can express as a program. The layouts of the spreads and the use of student work can “break the grid” we established in the first half by making type break the grid and more creative use of color / graphic elements.

INSTAGRAM

The Instagram page will consist of images similar to the brand concept as well as images of past work.

This concept will later be used throughout other social media platforms such as Facebook, Twitter, LinkedIn, etc.

For the Profile Picture we will use the square bfa com des logo that is already in use by the current page.

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321b81_bb035a4a9e124b7d835a254f3d2fbbd0_

HOME PAGE

The website's landing page will include a description of the program, additional information about the different divisions, and a simple nav and footer to allow for easy navigation throughout the site.

BFA_FINAL (1)_Page_28_Image_0001.jpg

STUDENT WORK PAGE

This page will basically be a large student archive of past work to reference. The different course sections will be available to choose from to keep the different projects organized.

BFA_FINAL (1)_Page_29_Image_0001.jpg
BFA_FINAL (1)_Page_29_Image_0001.jpg

FACULTY PAGE

The faculty page on the current website is a never ending scroll, to fix this we have created a professor gallery of individual bio's, past work, and personal hobbies to help the student relate.

POSTERS

The poster series is supposed to bring a creative presence throughout the halls & outside the building. Use of the new slogan "Frame of Design" and color palette is intended to help spread the new identity of the programs' brand.

POSTCARDS

With the Lookbook, a postcard will be sent to future students that have requested more information about the program.

Postcardfront
Postcardback

Back of Postcard.

Front of Postcard.

HALLWAY VISUALS

The Communication Design classes are held on the third floor of the Joann Cole  Mitte Building. Currently, the hallways within the building have no visuals whatsoever and are covered by an uninteresting and dull beige color of paint. To fix this we will add photographic wraps to the walls, transparent stickers will be applied along the floors, new seating, & directory throughout. 

Hallway.jpg
wall artnew.jpg
3rdMapnew.png
3rdkey.png

WAYFINDING/DIRECTORY

Directorynew.jpg

SIGNAGE

Signage placed outside of classrooms, offices, and labs will follow the directory key. Each will be color coded to what type of room it is. In addition, faculty signage will be added outside their office doors. This will allow students and faculty to see the name of the faculty inside, along with a photo of the faculty's choice, and any notes they placed on their sign.

ElevatorBenchnew.jpg

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