Group Project on a new look for Texas State University's BFA Communication Design Program.
Texas State University: BFA
Communication Design Program
Design
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Art Direction
Social Media
Print Design
Web Design
Project Group Members:
Danny Mazari
Kati Pina
Peyton Person
Valeri Mosh
The BFA Communication Design program at Texas State University prides itself in being a top tier design school in the country and the best in the SouthWest. The program has a high success rate for students through its means of fundamental teachings and experienced professors. Being split into two divisions, the program guides students through the basics with The Foundation, and then transitions to the Upper Division and allows students to utilize their creativity and fundamental tools to craft solutions for real-life situations and problems.
CHALLENGE
While the BFA program has a well designed visual identity, it has a lack of application for that identity. The program’s source of information to current and future students is rather convoluted, while the branding and outreach to potential students and competing schools struggles severely due to this. In turn, the program does not allow itself to go further than its current position in school ranking and recognition.
SOLUTION
Creating a consistent voice and visual style for the currently implemented identity and applying that branding to useful touchpoints that will help elevate the programs image. A lookbook, website, social media campaign, posters, flyers, and in-school EGD will have the applied branding to help the school’s outreach to students, and back up their message with the same ideology applied on campus.
VISUAL ELEMENTS
COLOR PALETTE
The color palette was influenced by the Bauhaus style learned throughout the foundation courses here at Texas State. This area of design stuck to similar colors to those listed below.
Bauhaus Red
#ED1E24
Golden Yellow
#FCCB1F
River Blue
#6EC2E0
GRAPHIC ELEMENTS
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Overlapping shapes
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Random use of Color Palette
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Grid-Like to reflect 'Foundation'.
MONTSERRAT BOLD
MONTSERRAT REGULAR
Open Sans
Open Sans Italic
Type Palette
IMAGE STYLE
Colored Opacity
Brightness / Contrast
Threshold Overlay
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FRAME OF DESIGN
LOOKBOOK
The program’s source of information would be within the 'Look Book' & is meant to be sent to future students. These would be those that have applied to Texas State's BFA Program or looking for more information on the program.
The Book will highlight what a student can expect to come from the program as far as courses, professors, portfolio expectations, and student work.
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TABLE OF CONTENTS
THE FOUNDATION
PROFESSIONAL PROFILES
This portion of the book will be highlighting the basic course layout/program information, basic graphic design elements and knowledge, academic/professional achievements and professor portfolios to lay down the “grid” for the concept of the book.
Professor Profiles
Past Work
Personal Bio
Field of Study
STUDENT WORK
THE UPPER DIVISION
Area of Design
Short Description
Featured Work
This half will highlight all the student work, student success stories, and creative freedom we can express as a program. The layouts of the spreads and the use of student work can “break the grid” we established in the first half by making type break the grid and more creative use of color / graphic elements.
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The Instagram page will consist of images similar to the brand concept as well as images of past work.
This concept will later be used throughout other social media platforms such as Facebook, Twitter, LinkedIn, etc.
For the Profile Picture we will use the square bfa com des logo that is already in use by the current page.
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HOME PAGE
The website's landing page will include a description of the program, additional information about the different divisions, and a simple nav and footer to allow for easy navigation throughout the site.
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STUDENT WORK PAGE
This page will basically be a large student archive of past work to reference. The different course sections will be available to choose from to keep the different projects organized.
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FACULTY PAGE
The faculty page on the current website is a never ending scroll, to fix this we have created a professor gallery of individual bio's, past work, and personal hobbies to help the student relate.
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POSTERS
The poster series is supposed to bring a creative presence throughout the halls & outside the building. Use of the new slogan "Frame of Design" and color palette is intended to help spread the new identity of the programs' brand.
POSTCARDS
With the Lookbook, a postcard will be sent to future students that have requested more information about the program.
Back of Postcard.
Front of Postcard.
HALLWAY VISUALS
The Communication Design classes are held on the third floor of the Joann Cole Mitte Building. Currently, the hallways within the building have no visuals whatsoever and are covered by an uninteresting and dull beige color of paint. To fix this we will add photographic wraps to the walls, transparent stickers will be applied along the floors, new seating, & directory throughout.
WAYFINDING/DIRECTORY
SIGNAGE
Signage placed outside of classrooms, offices, and labs will follow the directory key. Each will be color coded to what type of room it is. In addition, faculty signage will be added outside their office doors. This will allow students and faculty to see the name of the faculty inside, along with a photo of the faculty's choice, and any notes they placed on their sign.
