The new identity for the Sunshine After School Program, needed to have a shorter name, and a similar logo to the main Austin Sunshine Camps' to create a sub-brand. Therefore, the new name became Camp Zilker .The new art direction for the program, would be focused around modern line-work and graphics with a retro base.
Camp Zilker motivates students within their academics, aids with their homework, and provides STEM based activities. With this, the idea of providing students with a planner to help them with organization of tracking their daily activities and homework. Below is the planner that was created.
Since, Camp Zilker is an afterschool program that not only provides academic activities, it also provides students with fun outdoor activities as well. These activities take place within the Austin area at Zilker Park, Barton Springs, or at the nearby river. With this, to better track the students, 3 shirts would be provided for the children. They will be in the colors: Knowledge Green, Barton Blue, and Joy Yellow. As for the staff, they will only wear the Austin Sunshine Orange shirt, and it will have "staff" on the back. Name tag for staff member would be provided as well.
Camp Zilker provides students with transportation from school to on-site afterschool program. If a parent will unfortunately not be able to pick up their child after program ends, Camp Zilker also provides transportation to students home. With this, a van was designed so that students and staff could distinguish their vehicle for their specific program. The van will have peelable wrap, and in corner will show that it is associated with Austin Sunshine Camps.