White Lotus
Design
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Art Direction
Brand Development
Logo Identity
Packaging
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Hip, modern cold-pressed juice bar providing consumers with fresh, easily accessible juices.
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White Lotus is a juice company founded to promote wellness to consumers. Their mission is to provide their customers with fresh, easily accessible juices; to give one's body the nutrients it deserves.
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For this company, a total re-brand was needed and an overall art direction; even down to their product/packaging design.

branding
For brand development, the logo was inspired by combining the original lotus flower concept with a juice droplet. The idea was to take their organic concept but add a little flare to heighten their brand- creating a fun, refreshing signature logo that could attract any consumer.
The primary logo is translated as the primary symbol; used across branding platform. Secondary usage for logo identity would be the name white lotus by itself, to be used on more specific items for company. Both primary and secondary logo would be recognized alone, as their rounded edges and simplicity stand out.


Primary Logo
Secondary Logo



organic
#84c65f
fresh
#cfe8cc
energy
#f4ca38
nutrition
#f4ca38
healthy
#f8c2c6
Typeface: Libre Baskerville
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RrSsTtUuVvWwXxYyZz
0123456789,./?<':;>{}[]
|\-_=+*()^%$#@!`~
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Typeface: Nunito (lowercase)
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;>{}[]|\-_=+*()^%$#@!`~
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The juices would be given in recycled plastic cups that are eco-friendly & biodegradable; the straws would be made of the same material. Since, the logo is made with a juice droplet; a fun packaging concept was created.
The droplet was purposely not filled in, so that once the consumer drinks the juice halfway--one would see the juice slowly depleting within the logo!
packaging
