White Lotus
Design
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Art Direction
Brand Development
Logo Identity
Packaging
Hip, modern cold-pressed juice bar providing consumers with fresh, easily accessible juices.
White Lotus is a juice company founded to promote wellness to consumers. Their mission is to provide their customers with fresh, easily accessible juices; to give one's body the nutrients it deserves.
For this company, a total re-brand was needed and an overall art direction; even down to their product/packaging design.
branding
For brand development, the logo was inspired by combining the original lotus flower concept with a juice droplet. The idea was to take their organic concept but add a little flare to heighten their brand- creating a fun, refreshing signature logo that could attract any consumer.
The primary logo is translated as the primary symbol; used across branding platform. Secondary usage for logo identity would be the name white lotus by itself, to be used on more specific items for company. Both primary and secondary logo would be recognized alone, as their rounded edges and simplicity stand out.
Primary Logo
Secondary Logo
Typeface: Libre Baskerville
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Typeface: Nunito (lowercase)
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The juices would be given in recycled plastic cups that are eco-friendly & biodegradable; the straws would be made of the same material. Since, the logo is made with a juice droplet; a fun packaging concept was created.
The droplet was purposely not filled in, so that once the consumer drinks the juice halfway--one would see the juice slowly depleting within the logo!
packaging
on-the-go
White Lotus gives consumers the option to create their own 'in-house' juices. These are designed to drink inside the establishment or for the on-the-go consumer to take them anywhere.
To further the idea of a quick, longer lasting juice option, fresh, cold-pressed bottled juices were created. These bottled juices would give consumers quick nutrients that would satisfy their body with great health benefits. Each option would target a specific benefit/use. For example; a cold remedy, vital energy juice, cleanser, and a green juice booster.
art direction
